Who are we?
For those who have felt like a “fish out of water,” Glub Club is a brand that celebrates not always fitting in, but still being apart of the same communal fish tank. We want to show the variety of life, and where we all fit into it.
Project Brief
Create a personal brand with at least five products, a website,
and other branding elements.
Ideation
When beginning this project, I knew I wanted to challenge myself to create products that only contained two colors, off-white and blue, as well as be able to later adapt them to be able to be screen printed.
The basic idea behind Glub Club was to create a brand that functioned as a community. To create a place for people who have felt left out, or like a "fish out of water." I wanted to make the brand open and friendly, playful and modern. I wanted to make products that stood out, and could be easily recognizable, since the whole point is by wearing the products, you know who's in the club.
Products
All designs were either hand-drawn first, or drawn in Photoshop, then transferred to Illustrator to vectorize the illustrations.
The Lookbook
The Website
